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About our Family - Ryan, Morgan & Apollo Allis

Ryan, Morgan, and Baby Apollo Allis in Costa Rica

Hi there. We’re Ryan & Morgan Allis. We are an American husband and wife who are joyous parents to our son Apollo. We are based in Nosara, Costa Rica, but often spend a couple months at a time on extended nomadic trips to the USA, Bali, Australia, and Spain -- places we absolutely love. We are completely obsessed with living a magic life and encouraging people to follow their bliss and live fully expressed lives in touch with their authentic desires.

Our shared purpose, or dharma, is to reimagine how human beings live, love, learn, and play -- and to share the lessons we learn as we continue to adopt an “alternative lifestyle” of semi-nomadic and deeply passionate living. We are working on pioneering an example for a new way of living a magical family life along with hundreds of our friends in Nosara, Costa Rica. Come visit! We are big conscious art and music festival fans – and have attended Burning Man and Envision 12 times between us. We are also the creators of the Magic Friends Festival in Costa Rica, which for now is just for our inner circle but may expand someday.

In a former life, Ryan was CEO and co-founder of a software company called iContact, which he led to a $169 million sale to a public company and is the founder of Hive (, a global community of purpose-driven leaders and Magic Year ( a personal transformation course inspired by this book. He went to UNC-Chapel Hill for college and has an MBA from Harvard Business School. Morgan has been a fashion line entrepreneur, a business strategist, and a biohacker, creator, sensuality coach, and prolific painter. While Ryan is the primary author of this book, Morgan contributed many of the ideas, title, and inspiration.

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